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Common SendSquared Paradigms

The Agent Assignment Workflow

SendSquared implements a consistent workflow pattern across all communication channels that streamlines task management, enhances accountability, and improves customer response times. This unified approach consists of two primary actions:

  1. Agent Assignment - Designating a team member responsible for handling specific communications
  2. Mark Complete - Indicating when the necessary action has been taken

Core Features

Assignment & Completion

The SendSquared platform provides these key features across all communication channels:

ChannelAssignment MethodMark CompleteComplete AllMark Read
EmailDropdown agent selector
SMSAgent assignment panel
WhatsAppTeam assignment interface
VoicemailsAgent routing system
Phone CallsCall assignment dropdown
AirbnbBooking assignment interface

Important Distinctions:

  • Mark Complete: Global status visible to all agents; used for workflow management
  • Mark Read: Agent-specific status; helps individual agents track which messages they've reviewed
  • Complete All: Available in SMS, WhatsApp, and Airbnb channels to efficiently mark multiple messages as complete simultaneously

Notification System

SendSquared's notification system plays a critical role in the workflow:

  1. Assignment Notifications: Agents receive immediate alerts when communications are assigned to them
  2. Priority Indicators: High-priority messages trigger enhanced notifications
  3. Escalation Alerts: Managers receive notifications for communications that exceed SLA response times
  4. Notification Preferences: Agents can customize notification methods (email, SMS, in-app)

These notifications ensure prompt response to customer communications and help maintain accountability within the team.

Performance Tracking & Reporting

The Agent Assignment Workflow feeds directly into SendSquared's robust reporting system:

Agent Productivity Report

This comprehensive report provides metrics that directly measure the effectiveness of your communication workflow:

  • Response time by agent and channel
  • Volume of communications handled per agent
  • Completion rates and average time to completion
  • Assignment distribution across team members
  • SLA compliance percentage

Impact on Business Performance

Effective implementation of the Agent Assignment Workflow directly affects:

  • Customer Satisfaction: Faster response times and consistent follow-through
  • Team Efficiency: Clear task ownership reduces duplication of effort
  • Resource Allocation: Identify high-volume channels requiring additional staffing
  • Quality Control: Track completion rates to ensure all communications receive proper attention

Filtering & Management

This standardized workflow creates a powerful filtering system that allows teams to:

  • View all incomplete work across channels
  • Filter incomplete work by specific agent
  • Sort by age, priority, or channel
  • Identify bottlenecks or neglected communications
  • Balance workloads across the team

Best Practices

To maximize the effectiveness of this paradigm:

  1. Assign Promptly: Communications should be assigned to an agent immediately upon receipt
  2. Set Clear SLAs: Define expected timeframes for marking items complete by channel and priority
  3. Regular Reviews: Implement daily checks of incomplete items
  4. Balanced Distribution: Avoid overloading specific agents with assignments
  5. Training: Ensure all team members understand the importance of proper assignment and completion

Technical Implementation

The Agent Assignment Workflow is built on a unified data model that maintains consistency across different communication channels while accommodating channel-specific requirements:

  • Centralized agent directory integrated across all modules
  • Standardized status tracking with customizable business rules
  • Cross-channel assignment capabilities
  • Comprehensive API for integration with external systems
  • Real-time synchronization across devices