Seasonal Promotions Automation
The Seasonal Promotions automation delivers targeted marketing campaigns aligned with holidays, peak seasons, and local events to maximize booking opportunities throughout the year.
Overview
Purpose: Drive bookings during key travel periods with timely, relevant promotional campaigns.
Trigger: Calendar-based scheduling for holidays, seasons, and local events.
Channels: Email, SMS, social media integration, and website banners.
Setup Instructions
- Navigate to Automations in your SendSquared dashboard
- Click + Create New Automation
- Select Seasonal Campaign from the template library
- Configure the automation with the following nodes:
Step 1: Configure Calendar Triggers
- Set up Seasonal Dates:
- Summer season (May-August)
- Winter holidays (December-January)
- Spring break (March)
- Major holidays (Memorial Day, July 4th, Labor Day)
- Local events and festivals
- Shoulder seasons
Step 2: Create Campaign Sequences
- Design Multi-touch Campaigns:
- Pre-season announcement (60 days before)
- Early bird offers (45 days before)
- Main promotion (30 days before)
- Last-minute deals (1-2 weeks before)
- During-season upsells
Step 3: Add Dynamic Targeting
- Configure Audience Segmentation:
- Past season travelers
- Geographic relevance
- Search history alignment
- Booking window preferences
Email Templates
Summer Season Launch (May 1st)
Subject: ☀️ Summer 2024 is here - Book early and save 20%
Hi [First Name],
The early bird gets the best beach house! Our summer properties are now available for booking.
EARLY BIRD SPECIAL:
• Book by May 31st → Save 20%
• Prime dates still available
• Best properties, best prices
• Free upgrade possibilities
🌊 TRENDING DESTINATIONS:
1. Beachfront Properties - Starting $295/night
2. Mountain Retreats with Pools - Starting $245/night
3. Lakeside Cabins - Starting $175/night
TOP DATES FILLING FAST:
• July 4th weekend - Only 23% inventory left
• July 15-22 (peak family travel) - 35% available
• August 1-15 - 50% available
[Browse Summer Properties]
Limited Time Perks:
✓ Free cancellation until June 15th
✓ Price match guarantee
✓ Lock today's rate for next summer
Don't wait - July 4th books out by March!
[Sales Team]
[Company Name]
Memorial Day Weekend Campaign
Subject: URGENT: Last Memorial Day properties available!
[First Name],
Memorial Day Weekend Alert: Only 8 properties remaining for May 27-29!
BEST VALUES STILL AVAILABLE:
1. [Property 1] - $850/weekend (Value: $1100)
• Steps from beach
• Pool access included
• Sleeps 8 comfortably
2. [Property 2] - $625/weekend (Value: $800)
• Mountain views
• Hot tub and fire pit
• Perfect for families
3. [Property 3] - $475/weekend (Value: $650)
• Pet-friendly
• Near downtown
• Walk to restaurants
⏰ BOOKING DEADLINE: Today at 5 PM
These properties won't last the day!
Special Holiday Package Includes:
• Late checkout Monday (5 PM)
• Welcome BBQ package ($100 value)
• Local activity guide
[Book Immediately]
Call direct: [Phone] for instant processing.
Best regards,
[Holiday Team]
Winter Holiday Campaign
Subject: 🎄 Holiday Magic Awaits - Book Your Winter Escape
Dear [First Name],
Create magical holiday memories this season!
WINTER WONDERLAND DEALS:
Early Access Pricing Through Nov 30th:
❄️ SKI PROPERTIES:
• Ski-in/Ski-out chalets - 15% off
• Mountain view cabins - 10% off
• Village center condos - 5% off
🎄 FESTIVE STAYS:
• Christmas week specials
• New Year's Eve packages
• Cozy fireside retreats
🏔️ FEATURED PROPERTIES:
1. Alpine Lodge - [Location]
• 6 bedrooms, hot tub
• 2 minutes to ski lift
• Mountain view dining
2. Winter Haven Cabin - [Location]
• Wood fireplace
• Game room
• Dog-friendly
3. Snowy Peaks Retreat - [Location]
• Pool/hot tub
• Ski storage room
• Gourmet kitchen
HOLIDAY BONUS PACKAGE:
• Christmas decoration option
• Local bakery welcome treats
• Concierge event booking
[Find Your Holiday Home]
Warm regards,
[Winter Travel Team]
Off-Season Deals
Subject: Secret Season: Lower Prices, Better Experiences
Hi [First Name],
Discover why smart travelers love off-season booking:
OFF-SEASON ADVANTAGES:
• 40% LOWER RATES vs. peak season
• Quieter beaches, better service
• Local restaurants easier to book
• Authentic cultural experiences
SHOULDER SEASON SPECIALS:
March 15 - April 15 | September 15 - October 15
Featured Destinations:
1. Beach Properties: $165/night (vs. $275 in summer)
2. Mountain Homes: $115/night (vs. $225 in winter)
3. Urban Apartments: $95/night (vs. $195 in peak)
EXCLUSIVE OFF-SEASON PERKS:
• Free activity credits ($200 value)
• Complimentary upgrade requests
• Local tour guide consultation
• Restaurant reservation assistance
Perfect for:
→ Couples' getaways
→ Working remotely
→ Avoiding crowds
→ Budget-conscious families
[Explore Off-Season Deals]
Best prices end March 1st!
[Off-Season Specialist]
SMS Campaign Examples
Summer Flash Sale
FLASH ALERT: 24hr Beach House Sale! July 4th from $199/night. Limited inventory. Book now: [Link] Reply BEACH for best deals.
Last-Minute Holiday
HOLIDAY VACANCY: Luxury cabin available Dec 26-31! Was $500/nt, NOW $350. Pet-friendly, hot tub. Reserve ASAP: [Link]
Local Event Integration
Special Event Campaign
Subject: [Event Name] Weekend - Premium Properties Available
[First Name],
The [Annual Festival/Event] returns [Date]!
EVENT-PERFECT PROPERTIES:
🎪 Walking distance to festival grounds
🚗 Designated parking included
🏨 Hotels charging $300+/night more
🍽️ Restaurant reservations pre-secured
FESTIVAL PACKAGE INCLUDES:
• Preferred parking pass
• Local transportation credits
• Restaurant recommendations
• Event schedule guide
• Noise-canceling earbuds
Properties Starting at $[Amount]/night:
1. [Property 1] - 5 min walk to main stage
2. [Property 2] - Rooftop views of fireworks
3. [Property 3] - Private entrance, less noise
[Browse Event Properties]
Limited availability: Only [X] properties remain!
[Event Team]
Campaign Calendar Framework
Annual Marketing Schedule
JANUARY:
• Winter deals continuation
• Valentine's getaway launch
• Summer early access for loyalty members
FEBRUARY:
• Spring break announcements
• Easter holiday planning
• Memorial Day early bird
MARCH:
• Summer main campaign launch
• Graduation weekend promo
• Father's Day properties
APRIL-MAY:
• Summer inventory push
• July 4th focus
• Fall foliage early access
JUNE-JULY:
• End of summer deals
• Early winter access
• Back-to-school getaways
AUGUST-SEPTEMBER:
• Fall promotions
• Winter ski access
• Holiday booking incentives
OCTOBER-NOVEMBER:
• Thanksgiving rush
• Holiday main campaign
• New Year's availability
DECEMBER:
• Last-minute deals
• Next year planning
• Loyalty program renewal
Dynamic Pricing Integration
Yield Management Campaigns
DYNAMIC PRICING ALERT:
Your searched dates: [Dates]
Current rate: $[Amount]/night
Price trend: [Increasing/Stable/Decreasing]
BOOKING RECOMMENDATION:
• Book now: Price projected to increase [X]%
• Wait: Potential 15% decrease expected
• Monitor: Price tracking active
[Set Price Alert] | [Book Now to Lock Rate]
Loyalty Program Seasonal Offers
VIP Seasonal Preview
Subject: VIP Preview: Summer Properties 24 Hours Early
Exclusive VIP Access,
As a [Gold/Platinum] member, preview summer inventory before public release!
VIP EXCLUSIVE BENEFITS:
✓ 24-hour booking advantage
✓ Additional 5% member discount
✓ Free date change once
✓ Priority property selection
TOP TIER PROPERTIES:
1. Beachfront Villa [Normal]
VIP Rate: $750/night
2. Mountain Estate [New]
VIP Rate: $425/night
3. Luxury Lake House [Renovated]
VIP Rate: $395/night
Your Access Expires: [Tomorrow at Midnight]
[View VIP Collection]
Platinum Bonus: Book 3+ properties & earn double points!
[VIP Concierge]
Best Practices
- Launch campaigns 45-60 days before seasons
- Create urgency with countdown timers
- Use data to personalize recommendations
- Segment by destination preferences
- Layer discounts (early bird + repeat guest)
- Monitor inventory in real-time
- Optimize send times by timezone
- Track competitor pricing
Success Metrics
Track key performance indicators:
- Campaign open/click rates
- Conversion rate by season
- Average booking value per campaign
- Revenue per email sent
- Inventory fill rate by campaign
- Year-over-year growth by season