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Sending a Postcard Campaign

SendSquared allows you to send physical postcards to your contacts, providing a tangible touchpoint that can complement your digital marketing efforts. This guide walks you through creating and sending postcard campaigns.

Understanding Postcard Campaigns​

Postcard campaigns offer several unique benefits:

  • Higher engagement rates than digital-only communications
  • Tangible reminders of your business that remain in customers' homes
  • Ability to reach customers who are less digitally engaged
  • Stand out from the digital noise in customers' inboxes

Starting a New Postcard Campaign​

To begin creating a new postcard campaign:

  1. Navigate to Campaigns in the main menu
  2. Click the dropdown next to "New Campaign"
  3. Select New Postcard Campaign

Selecting a Template​

Choose a template for your postcard:

  1. Browse the available postcard templates
  2. Select the template that best fits your campaign goals
  3. Click Next to proceed

If you haven't created postcard templates yet, you can do so under Templates → Postcard Templates

Designing Your Postcard​

After selecting a template, you'll enter the design editor:

  1. Customize the template with your images and text

  2. Design both the front and back of the postcard

    • Front: Usually features an eye-catching image with minimal text
    • Back: Contains your main message, contact information, and recipient address area

  3. Use the preview tool to see how your postcard will look when printed

  4. Click Next when you're satisfied with the design

important

Remember to leave space for the recipient's address and postage on the back of the postcard. The editor will indicate these reserved areas with outlined boxes.

Setting Campaign Details​

Configure the core details of your campaign:

  1. Enter a Campaign Name (internal use only)
  2. Select your Return Address from the dropdown menu
  3. Add any special instructions for printing or mailing
  4. Click Next to continue

Selecting Recipients​

Determine who will receive your postcard campaign:

  1. Choose the Groups or Segments you want to target

    • Ensure selected contacts have valid mailing addresses
    • The system will flag contacts with incomplete address information

  2. Review the estimated number of recipients

  3. Click Next to proceed to scheduling

caution

Only contacts with complete mailing addresses will receive postcards. Before sending, verify that your target audience has valid, complete address information.

Scheduling Your Campaign​

Now you'll decide when to send your campaign:

  1. Select the Date when you want your campaign to be sent

    • This is when the postcards will be processed and sent to the printer
    • Allow 5-7 business days for printing and delivery

  2. Choose a Priority level (if available):

    • Standard: Normal processing time
    • Rush: Expedited printing and mailing (additional fees apply)

  3. Click Next to continue

Reviewing and Confirming​

Before finalizing your campaign:

  1. Review all aspects of your postcard campaign:

    • Design preview
    • Recipient count
    • Estimated cost
    • Scheduled send date

  2. Make any necessary adjustments by going back to previous steps

  3. Click Confirm and Send to schedule your campaign

Monitoring Campaign Status​

After scheduling your campaign:

  1. Navigate to Campaigns → All Campaigns
  2. Filter by "Postcard" to see your postcard campaigns
  3. The status will update as your campaign progresses:
    • Scheduled
    • Processing
    • Printing
    • Mailed
    • Completed

Tracking Delivery and Performance​

SendSquared provides tracking information for your postcard campaigns:

  1. Click on your campaign name in the All Campaigns list
  2. View the campaign dashboard to see:
    • Number of postcards successfully mailed
    • Delivery timeline
    • Any address issues or returned mail
    • Campaign cost breakdown

Best Practices for Postcard Campaigns​

Design Considerations​

  • Use high-resolution images (at least 300 DPI)
  • Limit text to key messages—postcards are visual media
  • Ensure text is large enough to read easily
  • Include a clear call to action
  • Maintain brand consistency with your other marketing materials

Timing Your Campaigns​

  • Allow sufficient time for printing and delivery
  • Consider seasonal factors that might affect mail delivery
  • Coordinate postcard campaigns with your digital marketing efforts for maximum impact

Address Verification​

  • Regularly update contact addresses in your database
  • Run address verification before major campaigns
  • Consider using NCOA (National Change of Address) updates for your database

Measuring Success​

  • Create unique tracking URLs or QR codes for your postcards
  • Use specific phone extensions or landing pages to track responses
  • Send follow-up surveys to gauge campaign impact
  • Track increases in website traffic or phone calls following delivery