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Using the View in Browser Feature

The "View in Browser" feature allows recipients to see your email content in their web browser instead of their email client. This guide explains how this feature works and how to use it effectively.

Understanding View in Browser​

The "View in Browser" feature serves several important purposes:

  1. Provides a way for recipients to view your email if it doesn't display correctly in their email client
  2. Creates a web-accessible version of your personalized email
  3. Allows recipients to view the email content even after deleting the email

How View in Browser Works​

In Campaign Reports vs. Recipient Experience​

There's an important distinction between how emails appear in different contexts:

  1. Campaign Report View: When you click "View in Browser" from a campaign report, you'll see the original template without personalization tokens replaced. This is because this view isn't connected to a specific contact.

  2. Recipient Experience: When a recipient clicks "View in Browser" in their email, they see a fully personalized version with all tokens replaced with their specific information, including proper footer branding.

tip

To see exactly what a specific recipient received, navigate to their contact record, find the email in their email log, and view it there.

Adding View in Browser to Your Templates​

To include a "View in Browser" link in your email templates:

  1. Open your email template in the editor
  2. Place your cursor where you want the link to appear (typically near the top of the email)
  3. Click the "Special Links" dropdown in the editor toolbar
  4. Select "View in Browser"
  5. Customize the link text if desired (default is "View in Browser")

Best Practices for View in Browser​

Placement​

  • Position the link near the top of your email (typically in the preheader area)
  • Use clear, recognizable text like "View in Browser," "View as Webpage," or "View Online"
  • Consider adding brief context such as "Having trouble viewing this email? View in Browser"

Design Considerations​

  • Make the link noticeable but not distracting
  • Ensure the link appears in a similar location across all your templates for consistency
  • Test the link on both desktop and mobile devices

When to Emphasize This Feature​

Emphasize the "View in Browser" link more prominently when:

  • Your email contains complex formatting or interactive elements
  • You're sending to an audience that may use older email clients
  • Your email includes important visual elements like charts or product images

Troubleshooting View in Browser​

Common Issues​

Issue: The browser view doesn't show personalization​

Solution: When viewing from the campaign report, personalization won't display. View from a specific contact's email log instead.

Issue: The browser view shows different branding than the email​

Solution: Verify that your template includes the correct branding elements. The browser view from a contact's perspective will match what they received in their email.

Solution: Ensure your campaign was sent from a properly configured sending domain and that the link wasn't modified or broken during editing.

Monitoring Browser Views​

You can track how many recipients are using the "View in Browser" feature:

  1. Go to Campaigns → All Campaigns
  2. Click on your campaign name to view its performance
  3. Look for the "Browser Views" metric in the engagement section

This data can help you understand how many recipients are relying on the browser version versus viewing directly in their email client.

View in Browser vs. Landing Pages​

It's important to understand the difference between these two features:

  • View in Browser: Creates a web version of your email exactly as it was sent, including all personalization
  • Landing Pages: Custom web pages that can be linked from your email but offer different content and functionality

For many campaigns, you may want to use both: the "View in Browser" option for those who have display issues, and landing pages for additional content or conversion opportunities.

Frequently Asked Questions​

Why does the View in Browser from the campaign report look different?​

When viewing from the campaign report, you're seeing the original template without personalization. This is because this view isn't connected to a specific contact.

Will recipients see our company branding in the browser view?​

Yes, recipients will see the exact same content, including your company branding and footer, that they received in their email when they use the View in Browser link.

Is the browser view tracked in our analytics?​

Yes, browser views are tracked and reported in your campaign analytics alongside opens, clicks, and other engagement metrics.