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Price Shopping/Comparison Follow-up Automation

The Price Shopping automation detects when leads are comparing rates across multiple properties and addresses price concerns proactively while emphasizing value benefits.

Overview​

Purpose: Convert price-conscious leads by emphasizing value over cost.

Trigger: Multiple rate inquiries or competitor comparison behavior detected.

Channels: Email (primary) with optional value comparison document.

Setup Instructions​

  1. Navigate to Automations in your SendSquared dashboard
  2. Click + Create New Automation
  3. Select Price Comparison from the template library
  4. Configure the automation with the following nodes:

Step 1: Configure Trigger​

  1. Select the Behavior Tracking trigger
  2. Set conditions:
    • Multiple rate requests within 24 hours
    • Competitor website visits detected
    • Price comparison keywords in inquiry
    • Rate calculator used multiple times

Step 2: Segment by Intent​

  1. Add a Condition node to identify:
    • Serious shoppers: Specific dates, budget mentioned
    • Researchers: Flexible dates, general inquiries
    • Price-only seekers: Focus solely on rates

Step 3: Create Value-Focused Response​

  1. Add an Email action
  2. Include value comparison document
  3. Highlight included amenities and services

Email Template​

Subject: Beyond the Price Tag - Your Complete [Location] Experience

Dear [Guest Name],

I noticed you're comparing properties for your [Date] stay in [Location]. While price is important, I want to ensure you're comparing apples to apples.

Here's what our rate includes vs. competitors:

[Property Name] - $[Rate]/night includes:
✓ Premium location ([Distance] from [Attraction])
✓ Fully equipped gourmet kitchen
✓ Free Wi-Fi + streaming services  
✓ Complimentary parking (value: $25/day)
✓ Guest concierge service
✓ 24/7 local support
✓ Professional cleaning (hospital-grade)

Total value: $[Amount] saved over basic rentals

Similar properties charge extra for:
- Parking ($15-30/day)
- Cleaning ($75-150)
- Service fees (6-12%)
- Resort fees ($25-40/day)

Our all-inclusive rate often ends up being the best value when you compare what's actually included.

Plus, you get:
• [Years] of hospitality experience
• [Number] five-star reviews
• Price match guarantee
• Flexible cancellation policy

Would you like me to:
□ Show a detailed cost comparison
□ Share guest testimonials
□ Offer a custom package for your dates

Looking forward to earning your business!

Best regards,
[Sales Manager]

Value Comparison Document​

Property Comparison: [Location]

                [Your Property]    Competitor A    Competitor B
Base Rate:      $225/night       $199/night      $240/night
Cleaning Fee:   Included         $125            $95
Parking:        Included         $30/day         $25/day
Wi-Fi:          Included         Included        $15/day
Resort Fee:     None            $20/day         $35/day

3-Night Total:  $675            $879            $965

Key Differentiators:
• Verified professional cleaning protocols
• 30-minute emergency response guarantee
• Dedicated local host (not call center)
• Concierge recommendations and booking
• Digital guidebook with insider tips
• Guest satisfaction rate: 98%

Exclusive Offer: Book within 48 hours and save 5% on total stay

Price Objection Responses​

Common Scenarios​

1. "Your rate is higher than..."

I understand price is important. Our rate includes several amenities that others charge extra for. Let me break down the actual cost comparison...

2. "We found it cheaper on Airbnb..."

When comparing, please check what's included in each listing. Our professional management ensures consistent quality, 24/7 support, and additional services that often make us the better value...

3. "We need something under $X..."

I appreciate your budget consideration. Let me suggest:
• Alternative dates with better rates
• Slightly smaller property with similar amenities
• Package deals that include activities
• Extended stay discounts

Best Practices​

  • Respond quickly to rate inquiries
  • Never bad-mouth competitors
  • Focus on added value, not just price
  • Be transparent about all fees
  • Offer genuine money-saving alternatives
  • Include social proof and reviews
  • Create urgency with limited-time offers

Common Issues and Troubleshooting​

  • Over-defending prices: Focus on value, not justification
  • Complex comparisons: Keep it simple and visual
  • Missing information: Ensure all fees are transparent
  • Discount requests: Have clear pricing policies