Skip to main content

Website Behavior Triggers Automation

The Website Behavior automation tracks guest interactions on your website and responds with personalized follow-ups based on their interests and actions.

Overview​

Purpose: Convert website visitors into leads by responding to their browsing behavior.

Trigger: Specific website actions indicating strong interest.

Channels: Email (primary), remarketing ads, SMS for abandoned carts.

Setup Instructions​

  1. Navigate to Automations in your SendSquared dashboard
  2. Click + Create New Automation
  3. Select Website Behavior from the template library
  4. Configure the automation with the following nodes:

Step 1: Configure Behavior Triggers​

  1. Select the Website Tracking trigger
  2. Set tracking conditions:
    • Property viewed multiple times
    • Rate calculator used
    • Abandoned booking cart
    • Time spent > 5 minutes
    • Returned visitor detection

Step 2: Segment by Interest Level​

  1. Add a Scoring node:
    • High Intent: Used rate calculator + viewed calendar
    • Medium Intent: Viewed 3+ properties
    • Low Intent: General browsing < 2 minutes

Step 3: Create Personalized Follow-up​

  1. Add Email action with dynamic content
  2. Include specific properties viewed
  3. Offer relevant incentives

Email Templates by Behavior​

Multiple Property Views​

Subject: Still looking at [Property Names]?

Hi there,

I noticed you've been viewing several of our properties. Looks like you're interested in:

1. [Property 1] - [Dates Available]
2. [Property 2] - [Dates Available]
3. [Property 3] - [Dates Available]

Need help deciding? Here's a quick comparison:

[Property 1]: Best for [Feature] - Starting at $[Rate]
• [Key Benefit]
• [Unique Feature]

[Property 2]: Perfect for [Feature] - Starting at $[Rate]
• [Key Benefit]
• [Unique Feature]

Which property matches your needs best? I'd be happy to provide more details or answer any questions.

Click here to check availability: [Direct Link]

Cheers,
[Agent Name]

Rate Calculator Usage​

Subject: I can help with those dates - Special rate inside

Hello,

I see you were checking rates for [Dates] in [Location]. Great timing - we have special availability for those dates!

Based on what you were looking at:
• [Property Type] for [Guest Count] guests
• Dates: [Arrival] - [Departure]
• Location preference: [Area]

Here's an exclusive offer just for you:
[Property Name] - $[Rate]/night (10% off webrate)

This rate includes:
✓ Free cancellation up to 14 days
✓ Price match guarantee
✓ Immediate confirmation

Ready to book? Your dates won't stay available forever.
[Book Now Button]

Questions? I'm here to help.
[Agent Name]

Abandoned Cart​

Subject: Complete your booking - Your property is waiting

Hi [Guest Name],

You were so close to securing [Property Name] for your stay!

We're holding these details for you:
• Property: [Property Name]
• Dates: [Arrival] - [Departure]
• Guests: [Count]
• Rate: $[Amount] total

To complete your booking:
[Resume Booking Link]

Having second thoughts? Let's chat about:
• Cancellation policies
• Payment options
• Property features

Note: This property has [X] other inquiries for your dates.

Looking forward to hosting you!
[Property Manager]

Return Visitor​

Subject: Welcome back - Something special for you

Hi there,

Welcome back! I noticed you've visited us [X] times looking at properties in [Location].

As a thank you for your interest, here's an exclusive offer:

[Property Name] - Save 15% off any stay
• Use code: RETURN15
• Valid for 48 hours only
• No blackout dates

What you liked last time:
• [Top viewed property]
• [Location preference]
• [Date range searched]

Ready to book your perfect vacation?
[Start Booking]

Best regards,
[Team]

SMS Templates (For Abandoned Carts)​

Hi! You left [Property Name] in your cart. Complete booking in 24hrs & get 5% off. Use code: QUICK5 [Link]

Remarketing Ad Copy​

High Intent Viewers​

"[Property Name] - Available [Your Dates]
Book Now and Save 10%
Limited Time Offer"

Property Comparison Browsers​

"Compare Our Top [Location] Properties
Free Cancellation • Best Price Guarantee
View Collection →"

Best Practices​

  • Track behavior across sessions
  • Personalize based on specific interests
  • Set appropriate timing delays (not immediate)
  • Offer relevant incentives
  • Use progressive profiling
  • Respect privacy preferences
  • A/B test messaging approaches

Tracking Setup​

Required tracking elements:

  • Property view tracking
  • Calculator usage events
  • Cart abandonment detection
  • Time on page metrics
  • Scroll depth tracking
  • Return visitor cookies

Common Issues and Troubleshooting​

  • Over-targeting: Limit to 2-3 contacts per behavior
  • Privacy concerns: Clear opt-out options
  • Technical glitches: Regular tracking verification
  • Mismatched offers: Ensure offer alignment with interest