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Content Blocks

Content Blocks are reusable pieces of content that can be shared across multiple campaigns, emails, and landing pages. They help maintain consistency and save time by allowing you to update content in one place.

Overview​

Content Blocks enable you to:

  • Create reusable content components
  • Maintain brand consistency across campaigns
  • Update content globally from one location
  • Build a library of approved content
  • Reduce content creation time

Types of Content Blocks​

Text Blocks​

  • Headers and footers
  • Legal disclaimers
  • Company descriptions
  • Product information
  • Terms and conditions

Image Blocks​

  • Logos and branding elements
  • Product images
  • Team photos
  • Banners and headers
  • Social media icons

HTML Blocks​

  • Complex layouts
  • Interactive elements
  • Custom styled content
  • Embedded forms
  • Dynamic content

Mixed Content Blocks​

  • Image with text overlays
  • Call-to-action sections
  • Feature highlights
  • Testimonials
  • Pricing tables

Creating Content Blocks​

Accessing Content Blocks​

  1. Navigate to Content > Content Blocks in the main menu
  2. Click Create New Block to start

Content Block Editor​

The editor provides:

  • Visual Editor: Drag-and-drop interface
  • HTML Editor: Direct code editing
  • Preview Mode: See how it will appear
  • Mobile Preview: Check responsive design

Creating a New Block​

  1. Click Create Content Block
  2. Choose block type:
    • Text only
    • Image only
    • HTML/Mixed content
  3. Name your block descriptively
  4. Add tags for easy searching
  5. Design your content
  6. Save and publish

Editor Features​

  • Rich Text Formatting:
    • Font styles and sizes
    • Colors and highlighting
    • Lists and indentation
    • Links and buttons
  • Image Tools:
    • Upload or select from library
    • Resize and crop
    • Add alt text
    • Link images
  • Layout Options:
    • Column structures
    • Spacing controls
    • Alignment options
    • Responsive settings

Managing Content Blocks​

Content Block List​

View all content blocks with:

  • Thumbnail previews
  • Usage count
  • Last modified date
  • Created by
  • Tags and categories

Searching and Filtering​

  • Search Bar: Find blocks by name or content
  • Filter by Type: Text, Image, HTML
  • Filter by Tag: Custom categories
  • Filter by Usage: Most/least used
  • Filter by Date: Recently modified

Organizing Blocks​

  • Categories: Group related blocks
  • Tags: Add multiple tags for filtering
  • Favorites: Star frequently used blocks
  • Archive: Hide outdated blocks without deleting

Using Content Blocks​

In Email Campaigns​

  1. While editing an email, click Add Content Block
  2. Browse or search for the desired block
  3. Drag into position or click to insert
  4. The block appears with all formatting intact

In Landing Pages​

  1. Access the landing page editor
  2. Select Content Blocks from the elements panel
  3. Choose and position your block
  4. Resize or adjust as needed

In SMS Templates​

  1. Create or edit an SMS template
  2. Click Insert Content Block
  3. Select text-only blocks
  4. Content is automatically formatted for SMS

Dynamic Content Blocks​

Use merge tags within blocks:

  • {{FirstName}} - Recipient's first name
  • {{CompanyName}} - Company information
  • {{CustomField}} - Any custom field data
  • Conditional content based on segments

Editing Content Blocks​

Making Changes​

  1. Navigate to the Content Blocks list
  2. Click the block you want to edit
  3. Make your changes in the editor
  4. Choose update option:
    • Update Everywhere: Changes apply to all uses
    • Save as New: Create a variation

Version Control​

  • View revision history
  • Compare versions
  • Restore previous versions
  • Track who made changes

Global Updates​

When updating a content block:

  • All campaigns using it update automatically
  • See list of affected campaigns before saving
  • Option to exclude specific campaigns
  • Schedule updates for specific times

Content Block Permissions​

Access Levels​

  • View Only: Can use but not edit
  • Editor: Can create and modify own blocks
  • Manager: Can edit all blocks
  • Admin: Full permissions including delete

Approval Workflow​

  1. Creator submits block for review
  2. Approver receives notification
  3. Review and feedback process
  4. Approved blocks marked as "Verified"
  5. Only verified blocks available to all users

Best Practices​

Naming Conventions​

  • Use descriptive names
  • Include version numbers if needed
  • Indicate purpose (e.g., "Footer-Legal-2024")
  • Avoid special characters

Design Guidelines​

  • Keep blocks modular and flexible
  • Test across different email clients
  • Ensure mobile responsiveness
  • Maintain brand consistency
  • Use web-safe fonts

Performance Tips​

  • Optimize images before uploading
  • Keep HTML code clean
  • Avoid excessive inline CSS
  • Test loading times
  • Monitor block performance

Advanced Features​

A/B Testing Blocks​

  • Create variations of content blocks
  • Test different versions in campaigns
  • Track performance metrics
  • Automatically adopt winning versions

Personalization​

  • Create dynamic blocks with merge fields
  • Show different content based on:
    • Customer segments
    • Geographic location
    • Purchase history
    • Engagement level

Integration with Assets​

  • Link to Asset Library images
  • Automatic image optimization
  • CDN delivery for fast loading
  • Centralized asset management

Content Block Analytics​

Usage Tracking​

  • See which campaigns use each block
  • Track engagement metrics
  • Identify top-performing blocks
  • Monitor click rates on CTAs

Performance Reports​

  • Engagement by block type
  • A/B test results
  • Device-specific performance
  • Geographic performance data

Troubleshooting​

Common Issues​

  • Block Not Displaying: Check HTML validity
  • Formatting Issues: Review CSS conflicts
  • Image Problems: Verify image URLs
  • Mobile Display: Test responsive settings

Block Recovery​

  • Deleted blocks in trash for 30 days
  • Restore from version history
  • Contact support for older versions

Tips for Success​

Content Strategy​

  • Plan your block library structure
  • Create templates for common needs
  • Regular content audits
  • Update seasonal content proactively

Team Collaboration​

  • Share best-performing blocks
  • Document block purposes
  • Regular team training
  • Establish content standards