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Dynamic AMP Emails

SendSquared allows you to create dynamic, interactive emails powered by AMP (Accelerated Mobile Pages) technology. These cutting-edge emails enable real-time content updates, interactive elements, and in-email actions that were previously impossible with traditional HTML emails.

What Are AMP Emails?​

AMP for Email is a technology that allows you to include interactive, dynamic components in your emails. Unlike traditional static emails, AMP emails can:

  • Update content in real-time after sending
  • Include interactive elements like carousels, accordions, and forms
  • Allow recipients to take actions directly within the email
  • Deliver personalized, up-to-date information each time the email is opened

Benefits of Using AMP Emails​

Higher Engagement​

Interactive elements naturally invite interaction, which can lead to:

  • Increased open and click-through rates
  • Longer time spent engaging with your content
  • More effective calls-to-action
  • In some cases, up to 5x higher conversion rates

Enhanced User Experience​

AMP emails create a more app-like experience:

  • Recipients can interact without leaving their inbox
  • Forms can be completed directly within the email
  • Real-time information is always current and relevant
  • Reduced friction leads to higher completion rates for desired actions

Competitive Advantage​

As an emerging technology, AMP emails help your brand:

  • Stand out in crowded inboxes
  • Showcase innovation and technical prowess
  • Deliver a premium communication experience
  • Collect valuable feedback directly through emails

When to Use AMP Emails​

AMP emails are particularly effective for:

Booking and Reservations​

Allow guests to:

  • View real-time availability
  • Select dates and options
  • Complete bookings directly in email

Feedback Collection​

Gather valuable insights:

  • NPS and satisfaction surveys
  • Quick post-stay feedback
  • Preference collection

Pre-Arrival Information​

Deliver dynamic guest information:

  • Weather forecasts that update in real-time
  • Current property amenity availability
  • Local events happening during their stay

Property Showcases​

Create engaging property presentations:

  • Image carousels showing multiple property views
  • Expandable sections for detailed amenity information
  • Interactive maps of the property and surrounding area

AMP Email Components in SendSquared​

SendSquared's email editor includes several ready-to-use AMP components:

Present multiple images in a single, interactive element:

  • Perfect for showcasing properties or amenities
  • Save space while showing more visual content
  • Encourage engagement through interaction

Accordion​

Create expandable/collapsible content sections:

  • Organize information logically without overwhelming recipients
  • Allow recipients to focus on their areas of interest
  • Reduce scrolling while providing comprehensive information

Dynamic Forms​

Collect information directly within the email:

  • Feedback surveys with multiple question types
  • Registration or preference forms
  • Contact information updates

Real-Time Content​

Display information that updates each time the email is opened:

  • Current pricing and availability
  • Weather forecasts
  • Countdown timers

Creating AMP Emails in SendSquared​

Method 1: Using Pre-built AMP Blocks​

The easiest way to create AMP emails:

  1. Navigate to Templates → Email Templates
  2. Create a new template or edit an existing one
  3. In the editor, locate the AMP blocks section
  4. Drag the desired AMP component into your template
  5. Configure the component settings
  6. Create a fallback for email clients that don't support AMP

Method 2: Using Pre-designed AMP Templates​

Start with a complete template designed for AMP:

  1. Navigate to Templates → Email Templates
  2. Click New Template
  3. Select the Prepared Templates tab
  4. Filter for AMP templates
  5. Choose a template that fits your needs
  6. Customize content and design as needed

Method 3: Connect to Dynamic Data Sources​

For advanced real-time content:

  1. Create and format your data in Google Sheets or another data source
  2. Connect your email to the data source
  3. Configure how and when the data should update
  4. Set up appropriate fallbacks for non-AMP clients

Important Considerations​

Email Client Support​

Currently, AMP email support is limited to specific email clients. According to Can I Email, AMP for Email is "supported in Yahoo! Mail. Partially supported in Gmail. Not supported in Apple Mail, Outlook." Support for rendering emails in the AMP format. As of 2025, the main email clients that support AMP emails are:

  • Gmail (web and mobile apps)
  • Yahoo Mail (web and mobile apps)
  • Mail.ru (popular in Russia)
  • FairEmail

While this may seem limited, these supported clients account for approximately 40% of global email opens, with Gmail alone representing 36.5% of that share according to market analysis. In North America, where Gmail usage is higher, nearly 60% of email recipients can view AMP content.

For all other email clients, you'll need to provide a fallback HTML version.

Whitelisting Requirements​

To send AMP emails, you need to:

  1. Get whitelisted with supporting email providers (Gmail, Yahoo)
  2. Maintain a good sender reputation
  3. Follow technical requirements for AMP email markup

SendSquared can assist with the whitelisting process.

Fallback Content​

Always create a traditional HTML version of your email as a fallback:

  • For email clients that don't support AMP
  • For forwarded emails (AMP content doesn't forward)
  • For situations where AMP content fails to load

Testing AMP Emails​

Before sending, thoroughly test your AMP emails:

  1. Send test emails to your own address
  2. Verify that all interactive elements work properly
  3. Check the fallback version in non-supporting email clients
  4. Test on both desktop and mobile devices
  5. Have team members review and test functionality

Best Practices​

Keep it Simple​

  • Start with one AMP component per email
  • Ensure your AMP elements have clear instructions
  • Don't overwhelm recipients with too many interactive elements

Focus on Value​

  • Use AMP to solve problems or add genuine value
  • Don't use interactive elements just for novelty
  • Consider the recipient's context and needs

Ensure Performance​

  • Optimize images and content for quick loading
  • Test thoroughly before sending
  • Monitor metrics to see which AMP elements perform best

Getting Started​

To begin creating AMP emails in SendSquared:

  1. Ensure you have the appropriate permissions
  2. Start with a simple component like an image carousel
  3. Test thoroughly before sending to your audience
  4. Gradually incorporate more complex components as you gain experience

For assistance with AMP emails, contact your SendSquared representative or reach out to support@sendsquared.com.