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Call Inbound Source Totals Report

The Call Inbound Source Totals report shows inbound call activity broken down by your phone numbers and their associated lead sources. It helps you understand which phone numbers and marketing sources are driving calls and converting leads.

Call Inbound Source Totals Report

Report Columns​

ColumnDescription
ToThe phone number that received the inbound call
SourceThe lead source associated with the phone number (e.g., Website, Google Ads)
CallsTotal number of distinct inbound calls to that phone number
Lead CallsNumber of calls that were associated with an existing lead
Non Lead CallsNumber of calls that were not associated with any lead
LeadsNumber of distinct leads generated from calls to that number
Lead WonNumber of leads that were marked as won (converted to a booking)
Lead LostNumber of leads that were marked as lost (did not convert)
Total ReservationsNumber of distinct reservations linked to leads from calls to that number
Total RevenueSum of total revenue from reservations linked to leads from calls to that number
Total Room RevenueSum of room revenue from reservations linked to leads from calls to that number
Average DurationAverage call duration for inbound calls to that number (in seconds)

How the Numbers Are Computed​

Calls​

Total count of distinct inbound calls received on each phone number during the selected date range. Only calls with direction = 'inbound' are included.

Lead Calls vs Non Lead Calls​

Each inbound call is checked for an associated lead record. If the call has a lead_id, it counts as a Lead Call. If the call has no lead_id, it counts as a Non Lead Call. These two values should add up to the total Calls count.

Leads​

The count of distinct leads associated with calls to that phone number. A single lead may be associated with multiple calls, so this number can be lower than Lead Calls.

Lead Won / Lead Lost​

  • Lead Won: Leads where won_at is set, meaning the lead converted to a booking
  • Lead Lost: Leads where lost_at is set, meaning the lead was marked as lost

Total Reservations / Revenue​

  • Total Reservations: Count of distinct reservations linked through the lead (lead → reservation)
  • Total Revenue: Sum of total_revenue from those reservations
  • Total Room Revenue: Sum of room_revenue from those reservations

Average Duration​

The average call duration (in seconds) across all inbound calls to that phone number during the selected period.

Phone Numbers With No Data​

All phone numbers configured for your account are shown in the report, even if they received no calls during the selected period. Numbers with no activity will have blank values.

Totals Row​

The Totals row at the bottom sums all columns across all phone numbers.

Report Filters​

Date Range​

  • From/To: Select the date range for calls to analyze
  • Example: Jan-01-2026 to Jan-31-2026

Use Cases​

Marketing Attribution​

  • Identify which lead sources drive the most inbound calls
  • Compare call volume across different tracking numbers
  • Measure lead conversion rates by source

Lead Performance​

  • Track how many inbound calls are converting to leads
  • Monitor won/lost ratios by phone number
  • Identify which sources produce the highest-quality leads

Phone Number Management​

  • Identify unused or underperforming phone numbers
  • Validate that tracking numbers are receiving expected volume
  • Determine which numbers to keep, add, or retire
  • Call Volume Stats: Overall call volume metrics by brand
  • Call Volume By Day: Daily call volume trends
  • Call Stats: Individual call-level detail